Programme Index

Discover 11,128,835 listings and 278,128 playable programmes from the BBC

Marketing: Hacking the Unconscious

Series 1

Food Tubs, Facebook and Fetishes

Duration: 14 minutes

on BBC Radio 4 LW

Available for over a year

Rory Sutherland looks at how certain brands, from Tupperware to Ann Summers, harness the power of social proofing - our desire to align our consumer purchases with 'people like us' Show more

This listing contains language that some may find offensive.

BBC Radio 4 LW

About BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

About this data

This data is drawn from the data stream that informs BBC's iPlayer and Sounds. The information shows what was scheduled to be broadcast, meaning it was/is subject to change and may not be accurate. More