Rory Sutherland looks at how certain brands, from Tupperware to Ann Summers, harness the power of social proofing - our desire to align our consumer purchases with 'people like us' Show more
Discover 11,128,835 listings and 279,696 playable programmes from the BBC
Rory Sutherland looks at how certain brands, from Tupperware to Ann Summers, harness the power of social proofing - our desire to align our consumer purchases with 'people like us' Show more
Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.
