Programme Index

Discover 11,128,835 listings and 278,285 playable programmes from the BBC

Marketing: Hacking the Unconscious

Series 1

Selling a Philosophy

Duration: 14 minutes

on BBC Radio 4 LW

Available for over a year

Rory Sutherland explores how a three-word slogan transformed a mundane sports good into an entire lifestyle philosophy, and generated a marketer's most sought-after quality: cool. Show more

BBC Radio 4 LW

About BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

About this data

This data is drawn from the data stream that informs BBC's iPlayer and Sounds. The information shows what was scheduled to be broadcast, meaning it was/is subject to change and may not be accurate. More