Business-based reality show. The two finalists are faced with the final task of launching and presenting a new premium alcohol drink to an audience of over 100 industry experts. Show more
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Business-based reality show. The two finalists are faced with the final task of launching and presenting a new premium alcohol drink to an audience of over 100 industry experts. Show more
Business-based reality show. The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery, knowing that one of them will be fired. Show more
Business-based reality show. The candidates are called to the Science Museum, where each team must select two innovative new products to sell to trade. Show more
Business-based reality show. The candidates enter the world of fashion, as Lord Sugar challenges the teams to open pop-up shops at one of Europe's largest shopping centres. Show more
Business-based reality show. The candidates are set to work creating branding and advertising for a new multi-purpose household cleaner. Show more
Business-based reality show. After a meeting at Pinewood Studios, the candidates must create personal movie experiences and sell them at a large London shopping centre. Show more
The remaining candidates in the battle to be Lord Sugar's apprentice are tasked with representing two small British crisp companies hoping to break into the German market. Show more
Lord Sugar meets a fresh batch of candidates in his search for an apprentice. They are set their first task: to manufacture and sell a range of sausages the next day. Show more
Business-based reality show. Lord Sugar tasks the candidates with creating a brand new beach accessory, before pitching their product to three big retailers. Show more
Business-based reality show. Lord Sugar aims to determine who can strike the best deals in a race against time to find and buy ten items in ten hours. Show more
Business-based reality show. Ten weeks into his search for an apprentice, Lord Sugar challenges the teams to set up their own London tour company. Show more
Lord Sugar's search for an apprentice reaches its penultimate week, and each of the five remaining candidates must face a gruelling interview process on their own. Show more
As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the true stories behind their super-confident egos. Show more
Lord Sugar looks back on the unsuccessful candidates in the 2010 series, and reveals how he decided who would be fired in the boardroom each week. Show more