Now that salesmanship has been recognized as a career and almost elevated to the rank of an art, the human side of the business of buying and selling is being investigated from every point of view. We all know by experience how much the salesman or saleswoman can do to help the buyer, and that very considerable minority that spends its working days behind the counter knows (often by bitter experience) what the customer could do to help the salesman. 'Sales resistance' and 'sales campaigns' are useful terms, but both the buyer and the seller are human beings, and it pays to remember that fact. Miss Gladys Burlton, who is head of a business training institute, will talk of the human side of the selling game.

Country Day

Country Dances from 'Nell Gwynn' (Edward German), played by the Daventry Quartet.

The Wicked Uncle will perpetrate a Picnic probably with dire and disastrous consequences.

'The Champion Rope-Walker' - a 'Star Turn' in 'The Circus of the Garden' (F.F. Shearcroft) will be described by T.C.L. Farrar.

The wasp, as we mostly know him, is a bad-tempered and aggressive insect given to ruining picnic parties and stinging one on the nose when one's hands are full. Miss Cheeseman has studied the more pleasant species that flourish in warmer climates, and their ways of building houses for their offspring, laying up food for them, and so on, make a fascinating tale.
(London only)

7.0 M. E. Chapiet, 'Life in a French Grammar School.'
S.B. from Newcastle
(Daventry only)
The educational system of France suffers - or gains, according to the view one takes-from the lack of an institution corresponding to the English public school. Instead, the French boy goes to a Lycee, and it is of the life he leads there that M. Chapiet, who is the head of a large school in Normandy, will talk tonight.

THE WIRELESS ORCHESTRA, conducted by JOHN ANSELL
OLIVE GROVES (Soprano)
IVOR WALTERS (Tenor)

Lyrics by Austin Hurgon
Music by Leo Fall

In pre-syncopation days the musical comedy world revolved in waltz time. The Merry Widow waltzed into matrimony and set the ball rolling. Then came an avalanche of waltzes from 'The Waltz Dream' to 'The Last Waltz' and heroines invariably lost (Act II) and won (Act III) in 'Three-four' time. Leo Fall summed up the situation by composing 'The Eternal Waltz.'

8.30 THE ORCHESTRA Selection from 'The Girls of Gottenburg' - Caryll and Monckton
8.40 OLIVE GROVES The Land of Heart's Content, from 'A Persian Princess' - Jones
IVOR WALTERS Cupid's Caravan, from 'A Persian Princess' - Jones
8.46 THE ORCHESTRA Staircase Danco and March from 'The Count of Luxembourg' - Lehar

JUST as sailors, in the days of wind-jammers, used to send the capstan round to the accompaniment of traditional shanties, so the workers in many industries have their own songs with which they accompany their work. In many instances it has been found that singing has a wonderful effect in increasing the workers' output, and some employers have encouraged singing during working hours. Miss Hewitt has made a collection of 'occupation' songs, which are now, with the growth of factory methods, gradually dying out.

A Play by JOHN DRINKWATER
'
Arranged specially for
Broadcasting
Adapted by DULCIMA GLASBY
Produced by HOWARD RosE
(For Programme see centre column.)

The Cecilians from the Hotel Cecil