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Secrets of Leadership: Episode 4: John F. Kennedy

Episode 4

Episode 4: John F. Kennedy

Secrets of Leadership

John F. Kennedy

BBC Two - Secrets of Leadership, John F. Kennedy

Andrew Roberts highlights John F Kennedy's talent for making the public like him.

Andrew Roberts highlights John F Kennedy's talent for making the public like him through his understanding that the key to power lay in creating his own myth. 

John F Kennedy is widely seen as one of the greatest leaders of the 20th century. For many he was the ideal presidential candidate; a vigorous, happily married man, accomplished writer and war hero. But all was not as it seemed. Kennedy understood the key to power lay in creating his own myth and, more than any other politican, he understood how to make the public like him. Andrew Roberts reveals JFK's secrets and shows how they are now at the heart of contemporary leadership all over the world.

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Andrew Roberts reveals the leadership secrets of four famous political figureheads.

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Episode 4: John F. Kennedy

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