The first in a six-part series documenting the trials undergone by senior staff at a selection of institutions.

Knitwear manufacturer Pringle once saw its sweaters sported by Hollywood stars and the fashion cognoscenti, but recent years have seen public indifference as well as financial losses. In an effort to reverse their dwindling fortunes a new chief executive officer is reinventing Pringle's designs and creating a fresh image for the brand.
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John Peel: page 15