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Design Classics

BBC Two
on BBC Two England

Third of six films about some of the 20th century's most enduring designs. Levi's 501 Jeans
They were designed by a tailor in Reno, Nevada, for a customer who was a miner.
Levi-Strauss and Company patented them in 1873. They have powerful competitors in the jeans war, but the company spent millions persuading the world that their product is the authentic jean.
Narrated by Jancis Robinson with Peter Blake and Milton Glaser Executive producer CHRISTOPHER MARTIN
Producer MARK URBAN (R)
* CEEFAX SUBTITLES

Contributors

Unknown:
Jancis Robinson
Unknown:
Peter Blake
Unknown:
Milton Glaser
Producer:
Christopher Martin
Source: Radio Times

BBC Two England

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