More straight talking from Sir John Harvey-Jones .
5: Swallowing the pill....
Stoke on Trent is a city still dominated by one industry - the Potteries.
Churchill. owned by three brothers, is one of the largest firms making over a million cups, saucers, mugs and plates a week.
Now faced with cheap competition from home and abroad how should they increase their profits and make sure the industry - and the family - survive?
Executive producer Richard Reisz Producer Robert Thirkell