Adolf Loos must be one of the few architects to relate modem architecture to men's fashions. He based the design of the Knize men's shop in Vienna, like the clothes in it, on the image of the restrained but progressive and prosperous Englishman. For Loos, craftsmanship and reticence in ornament were to be the hall-marks of modern architecture as of Savile Row suits. The development of Loos' style from a sophisticated version of the English Arts and Crafts Movement to his own version of the International Style is shown in shops and houses built in Vienna from 1910-1930.
Producer EDWARD HAYWARD
A BBC/Open University production