Nicolas Hayek : a Brief History of Swatch. Since 1982, more than 100,000,000 Swatches have been sold worldwide, and it is claimed that the famous plastic timepiece has saved the Swiss watch industry.
Swatch-collecting has become big business, with some designs having achieved up to £22,000 at auction. This programme talks to the man behind the Swatch, S M H chairman Nicolas Hayek , looks at the annual production of the watch's 200 designs, and at the plans for an innovative urban car - the Swatchmobile. It also features an interview with former astronaut Neil Armstrong
, who wore an Omega on the moon. Producer JeffFerry
Series editor Brian Davies
A Tnbeca production for BBCtv