Who We Are

Who We Are: Buy me love: inside the world of love coaching

BBC World Service

28/09/2021 GMT

Buy me love: inside the world of love coaching

BBC World Service - Who We Are, Buy me love: inside the world of love coaching

Is love coaching really the best route to finding love, or simply a way to sell a dream?

Is love coaching really the best route to finding a long-lasting romantic partnership, or simply a way to sell a dream?

Love coaching is a multi-billion dollar global industry, and one of the fastest growing in the world.

More single people than ever are looking for advice on how to find a lasting romantic partnership. The result has been an explosion of coaches who claim to guide you to love through viral videos and costly in-person seminars.

The BBC attends one such seminar in Kenya, with one of East Africa’s most famous love and lifestyle coaches, Robert Burale. He says he can show women all the secrets and tricks to find love in days. But does it work? Is this really a route to buy love, or simply a way to sell a dream?

(Photo: Robert Burale image displayed on multiple television sets courtesy of Robert Burale Productions)

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