Peter Williams

Great Lives

Great Lives: Peter Williams of Jack Wills chooses Steve Jobs

BBC Radio 4

Peter Williams of Jack Wills chooses Steve Jobs

BBC Radio 4 - Great Lives, Peter Williams of Jack Wills chooses Steve Jobs

Peter Williams of Jack Wills champions the abrasive Steve Jobs, founder of Apple.

Businessman Peter Williams chooses the founder of Apple, the abrasive but brilliant, Steve Jobs. With Matthew Parris. From 2017.

Peter Williams - founder of British retail chain, Jack Wills - nominates Steve Jobs as his great life. 

For Williams, despite the fact that Steve Jobs was an abrasive and difficult person, it was his ability to predict what people wanted. It was his Apple products that have touched the lives of so many people world wide and for Peter it's his gadgets that have changed our attitudes to technology. 

To help Peter Williams make his case, he is joined by Luke Dormehl, technology journalist and author of The Apple Revolution. 

Presenter: Matthew Parris 

Producer:  Perminder Khatkar.

First broadcast on BBC Radio 4 in May 2017.

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