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14 minutes
First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 LW
Available for over a year
Research shows that you can sell people things more effectively if you target them according to their personality. But is the same true for political opinions? Show more
14 minutes
First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 LW
Available for over a year
Whatever Cambridge Analytica did or didn't do, it looks as though psychographic targeting is here to stay. But is it so bad? Could it be a way to re-engage people in politics? Show more
14 minutes
First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 LW
Available for over a year
Cambridge Analytica claimed it could target us with political messages based on our personality using data gleaned from Facebook. But what is personality and how do you measure it? Show more
14 minutes
First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 FM
Available for over a year
Cambridge Analytica claimed they could predict someone's personality from their Facebook likes. It was the basis of their pitch to 'micro-target' voters. But does the method work? Show more
14 minutes
First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 FM
Available for over a year
Does your personality predict your likely political opinions? Why did those areas of Britain where people score low on 'openness' vote for Brexit? Show more
