The no make-up selfies have already raised over two million pound for Cancer Research. But some critics say it's more about self obsession than fundraising.
The JVS Show
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3 hours on BBC Three Counties Radio
Jonathan Vernon-Smith with the phone-in, consumer issues and your stories.
Nick Coffer brings you local people, local places and the best music.
Roberto Perrone with the day's top stories and travel news every 15 minutes.
Debating the big sporting issues from Bedfordshire, Hertfordshire and Buckinghamshire.
Join Mark Forrest as he brings the best of the day's BBC Local Radio together.
Steve Springett sits in. Late music and entertainment. Get in touch. Call 0845 30 50 007.
BBC Three Counties Radio joins BBC Radio 5 live.
Wally Webb brings you the very early breakfast show for the East of England.