Farming, food and countryside news, market trends, weather.

With THE VERY REV ALLAN WHITE Stereo

Presented by Brian Redhead and Sue MacGregor
6.30, 7.30, 8.30 News Summary
6.45 Business News With PETER DAY
7.00,8.00 Today's News
7.25, 8.25 Sport
7.45 Thought for the Day
8.35 Yesterday in Parliament

4- Marketing the Unmarketable The marketing industry recognises the need to present a product or service in a light compatible with the social morality of the day. So what tactics can be deployed for the anti-social, the unpleasant, or those with a bad public image?
In her concluding report on the reach of marketing,
Jenny Cuffe meets the men and women now trying to remould or restore reputations. Producer JOY HATWOOD

TheMissingLynx
The last native French lynx was shot in 1917. but for the past few years conservationists have been trying to introduce their wild Czech mates into the mountains of France. Fergus Keeling and Lionel Kelleway report the latest news.
Producer HELEN ODAMS BBC Bristol

Reflecting the concerns of the day.
(Stereo)

Victoria Glendinning , in conversation with Robert Skidelsky , talks about her biographies of Edith Sitwell , Rebecca West and Vita Sackville-West, and hints at a new approach to her current subject, Anthony Trollope. Producer ED THOMASON

New broadcasters with stories to tell and opinions to air. Tony Butter muses on the words we hear - and the words we don't.

Presented by John Howard

Stereo

Presented by James Naughtie

1.55 Listening Corner Today's story: Morgan the Milkman's Mistake Stereo (R)
2.05 Looking at Nature Buds and Bulbs Why do they win the race for spring? TIMMY MALLETT and ROBIN ROBBINS help you find the answer. Stereo (e)
2.20 GCSE: Real Maths 8: School Rules Presented by FRANK PARTRIDGE Stereo (e)
2.40 Quest
8: Christian Festivals: Easter Compiled by DAVID SELF (e)

Jenny Cuffe talks to
Doreen Massey , the new Director of the Family Planning Association. Serial: Eight Months on Ghazzah Street (8)

by DERRICK GEER. With and 1956: young Adam is sent to spend summer with his Welsh cousins, but the domestic calm of South Wales is under threat from a new political militancy, and old loyalties may not survive intact.
Directed by ADRIAN MOURBY BBC Wales. Stereo

The soaring hawk from fist thatflies
Her Falconer doth constraine ...
Nigel Forde finds himself in the world of sakers, lanners, alphanets, merlins, hobbies and goshawks, as he investigates The Art of Medieval Hunting. Also this week. the life of Binkie Beaumont , theatrical legend.
Producer SIMON ELMES
0 CEEFAX: book details are on page 266

Stereo
(Revised repeat of yesterday 's programme at 9.45pm)

Presented by Frances Coverdale and Robert Williams
5.00,5.30 News Summary
5.25 PM Letters
5.31 City News continued on FM 5.50-5.55

including Financial Report

by JAMES HENDRIE and IAN BROWN. Gasp in amazement as four pot-crazed beach-party ton-up sex fiends present a sprightly comedy of English manners. With Robert Bathurst ,
Brenda Blethyn , Mike Grady and Jonathan Kydd.
Producer DAVID TYLER. Stereo (R)

Written by MARY CUTLER Cast for the week:
BBC Pebble Mill

Ten programmes that take life as the microphone finds it. 7: Blood Brothers
The footsoldiers of two opposing forces came together recently in Moscow; a group of American Vietnam veterans met Soviet 'Afghantsi', newly-returned from their own 'foreign' war.
Peter Nasmyth witnessed this extraordinary gathering and the bond that grew between them. For these men, the nightmare of fighting an unwinnable guerrilla war against an unrecognisable enemy can only be properly understood and shared by each other.
Producer SHARON BANOFF. Stereo

(Details tomorrow at 11. 00am LW)

A magazine of special interest to disabled listeners and their families, with country-wide news and views on all matters of concern to them.
Presented by Kati Whitaker Producer MARLENE PEASE
• INFORMATION: write to Does He Take Sugar?
BBC, London WIA 1AA. Phone in on [number removed]Lines open from 10.00am to 5.00pm, Monday to Friday

Anthony Burgess publishes his latest novel Any Old Iron; and there is music from the Northumbrian pipes and fiddle of Kathryn Tickell.
Presenter Christopher Bigsby Producer MIKE GREENWOOD Stereo

Opposite the Cross Keys (9)

Presented by David Sells

FM joins at 12.10