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Marketing: Hacking the Unconscious

Series 1

The Power of Shame

Duration: 14 minutes

on BBC Radio 4 FM

Available for over a year

Advertising guru Rory Sutherland explores the psychology underlying the greatest ad campaigns in history, with first-hand accounts from the creative minds that conceived them. Show more

BBC Radio 4 FM

About BBC Radio 4

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This data is drawn from the data stream that informs BBC's iPlayer and Sounds. The information shows what was scheduled to be broadcast, meaning it was/is subject to change and may not be accurate. More