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The Food Chain

Factual: Food & Drink

Examining what it takes to put food on your plate

The Food Chain examines the business, science and cultural significance of food, and what it takes to put food on your plate.

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The Food Chain: Food in the metaverse

Magazines & Reviews

Food in the metaverse

31/03/2022 GMT

BBC World Service - The Food Chain, Food in the metaverse

What food could look like in virtual worlds and what it means for restaurants

What food could look like in virtual worlds and what it means for restaurants.

Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds. 

Tamasin Ford speaks to the developer of a ‘foodverse’ that will feature everything from virtual dining and cookbook signing experiences to food-based virtual games and we hear from a large US restaurant chain on why they are playing with their customers in the metaverse. But what does a future of virtual worlds mean for the food industry? Will it be a niche pursuit or an invaluable tool? And could it threaten the existence of restaurants in the real world? 

(Picture: person wearing VR headset. Credit: Getty/BBC) 

If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk 

Contributors:  

Supreet Raju: Co-Founder of OneRare 
Tressie Lieberman: Vice President of Digital Marketing at Chipotle 
Michelle Evans: Global Lead of Retail and Digital Consumer Insights at Euromonitor International.

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