The Food Programme

Shortened

BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

Magazines & Reviews

Factual: Food & Drink

Investigating every aspect of the food we eat

BBC Radio 4 LW

The Food Programme: BrewDog: Punks grown up?

BrewDog: Punks grown up?

BBC Radio 4 - The Food Programme, BrewDog: Punks grown up?

Jaega Wise explores world of craft beer giants, BrewDog

Jaega Wise explores beer, business and controversy with craft beer giants, BrewDog

BrewDog to a lot of people are almost synonymous with 'craft beer.' They are everywhere from supermarkets to off licences and have their own chain of bars across the country and abroad. They also have tens of thousands of loyal fans who have invested in the company through their 'equity of punks' scheme.

They have generated a fair amount of controversy and infuriated some in the beer world. But no one can deny the huge impact they have made on the way we drink in this country.

In this programme, brewer Jaega Wise investigates the phenomenon of BrewDog, how from humble beginnings they have helped craft beer become a British staple through brash and controversial marketing and taking huge risks in business and beer.

Founders James Watt and Martin Dickie, who have just published a book BrewDog: Craft Beer for the Geeks, talk about their 13 years running one of the most exiting but controversial drink brands in the UK.

She also talks to some if the investors in the 'equity of punks' scheme (EFPs) about why the company has become an important part of their lives, to the beer writer Pete Brown about his new book Craft: an Argument.

Presented by Jaega Wise
Produced in Bristol by Sam Grist

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Food Programme

BrewDog: Punks grown up?

Genres

Brand

BBC Radio 4 FM

About BBC Radio 4