08:32The Food ChainWhen foods get famousBBC World Service Duration: 27 minutes Sun 3rd Mar 2019, 08:32 on BBC World Service Americas and the CaribbeanAvailable for over a yearListen nowWho cashes in when a fruit or vegetable reaches celebrity status? Show more GenresFactualFood & DrinkFormatsMagazines & ReviewsBrandThe Food Chain Source: BBC Online