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A behind-the-scenes look at IKEA, one of the world's most recognisable brands.

A behind-the-scenes look at IKEA, one of the world's most successful, enigmatic and recognisable global brands.

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BBC Two - Flatpack Empire, Series 1, Episode 3

IKEA push into India with an aggressive expansion plan, but will India understand IKEA?

Documentary series about IKEA. In episode three, we follow the company's biggest challenge in a generation - pushing into India with an aggressive expansion plan.

IKEA is not like any other company - the Swedish furniture retailer is driven by a powerful philosophy, to 'create a better everyday life for the many people', and with 900 million customers a year, we go behind the scenes to find the secret to its global success. With unprecedented access to IKEA's design studios, factories, test labs and stores over the course of a year, we get to know the people who work for the famous company, and explore how they are opening up and massively expanding around the world.

In episode three, we follow Mia Lundstrom as she takes on the company's biggest challenge in a generation - pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work - will India understand IKEA?

We see designer Andreas Fredriksson try to get his new 'indoor-outdoor' sofa through the machine of IKEA. And we follow the staff of IKEA Wembley as they undertake one of the biggest store refurbishments in the company's history - removing the fabled walkways and arrows and creating room-sets that better reflect a changing world.

Flatpack Empire: Series 1

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A behind-the-scenes look at IKEA, one of the world's most recognisable global brands.

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