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Marketing: Hacking the Unconscious

Series 1

Aids: Transforming Ignorance

Duration: 14 minutes

on BBC Radio 4 LW

Available for over a year

Rory Sutherland explores how the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes and potentially saved the lives of tens of thousands of people. Show more

BBC Radio 4 LW

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