BBC Two Northern Ireland

Iceland Foods: Life in The Freezer Cabinet

Alisa Pomeroy

James Rogan

Iceland Foods: Life in The Freezer Cabinet: Episode 2

Documentaries

Factual: Money

Episode 2

BBC Two - Iceland Foods: Life in The Freezer Cabinet, Episode 2

The supermarket's boardroom deals with the fallout from the horsemeat scandal.

Series following the fortunes of Iceland supermarkets. As the boardroom deals with the fallout from the horsemeat scandal, CEO Malcom hopes his plain speaking wins customers over.

Iceland CEO Malcolm Walker lets the cameras into the boardroom and stores, as the company deals with the fallout from the horsemeat scandal. With the media storm continuing to dent sales, Malcolm hopes his plain speaking will get the company out of hot water, but his strategy backfires badly. Keith, the company's long-suffering PR expert, is left dealing with an email inbox peppered with some imaginatively-written complaints. Winning back public trust is not going to be easy, but can a half-price sale on burgers get people buying them again?

Despite the uncertainty, Malcolm's pressing ahead with opening a new store in the former mining town of Treorchy in Wales. Meanwhile, senior buyer Alastair needs to find an attention-grabbing name for his newest product - prawns in a rice crispy-style batter.

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Malcolm Walker, maverick CEO of Iceland supermarket, opens the doors to his frozen empire.

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