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Dragons' Den: How to Win in the Den

Richard Bacon

Peter Jones

Deborah Meaden

Theo Paphitis

Hilary Devey

Rick Murray

Dragons' Den: How to Win in the Den: Episode 3: The Idea

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Episode 3

Episode 3: The Idea

The Idea

BBC Two - Dragons' Den: How to Win in the Den, The Idea

The Dragons tell how the strength of an idea is the key to unlocking cash in the Den.

The Dragons share their thoughts about how the strength of an idea is the key to unlocking cash in the Den. With a look at eccentric inventor Mark Champkins, from 2007.

How To Win In The Den casts an analytical eye over the highs and lows experienced by the hundreds of brave entrepreneurs who have dared to enter the Den over the last nine series, packed with tips and advice so that even the least entrepreneurial amongst us can benefit from the advice. 

This week, the Dragons share their thoughts about how the strength of an idea is the key to unlocking their cash in the Den. 

Back in 2007, eccentric inventor Mark Champkins was looking for investment in his range of school products and ended up giving Peter Jones 40 percent of all his future ideas. But has the entrepreneur delivered on the Dragon's investment? 

Cousins Lisa Marshall and Shelene Mitchell were two of the most unlikely entrepreneurs the Den has seen, but they surprised the Dragons with a water-tight patent for their stackable outdoor plant container. Deborah Meaden finds out how the likable pair are doing a year on without a Dragon's investment. 

And when Hairdresser Shaun Pulfrey demonstrated his hair-detangling brush, the Dragons were unimpressed and declined to invest, but little did anyone know that Shaun's idea would go on to become a global brand. Five years on, just how successful has Shaun really become? Plus, we catch up with traffic enthusiast Derek Cousins whose idea to put flashing lights on street signs is a strong contender for one of the worst the Den has ever seen. The Dragons advised him to give up, but did Derek listen?

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A look back over the highs and lows experienced by entrepreneurs who have entered the Den

A look back over the highs and lows experienced by the hundreds of entrepreneurs who have entered the Den over the last nine series, examining the key ingredients required for a successful pitch.

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Dragons' Den: How to Win in the Den

Episode 3: The Idea

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