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Business Nightmares with Evan Davis

Evan Davis

Dominic Crossley-Holland

Ruth Shurman

Graeme McAulay

Business Nightmares with Evan Davis: Episode 2: Marketing Mess-ups

Factual: Money

Episode 2

Episode 2: Marketing Mess-ups

Marketing Mess-ups

BBC Two - Business Nightmares with Evan Davis, Marketing Mess-ups

Evan Davis reveals how marketing and PR plans can turn into commercial catastrophes.

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

Evan Davis uncovers the astonishing inside stories of how some of world's most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes. 

Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant's usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business.

BBC Two

Knowledge, drama, comedy and the arts for a broad adult audience.

BBC Two is a lively channel of depth and substance, carrying a range of knowledge-building programming complemented by great drama, comedy and arts.

Inside stories of how even the most successful business people make monumental mistakes

Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities

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Business Nightmares with Evan Davis

Episode 2: Marketing Mess-ups

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