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The Foods that Make Billions

Janette Ballard

Dominic Crossley-Holland

The Foods that Make Billions: Episode 3: Pots of Gold

Factual: Money

Factual: Food & Drink

Pots of Gold

Episode 3

Episode 3: Pots of Gold

BBC Two - The Foods that Make Billions, Pots of Gold

This episode tells the story of how yoghurt has been transformed into a super food.

Series exploring how big businesses transform commodities into profitable brands. This episode tells the story of how yoghurt has been transformed into a super food.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands. 

This final episode tells the story of how yoghurt has been transformed from an unknown hippy food into a super food in 40 years. Along the way, yoghurt has driven a health revolution in the modern food business. 

With access to the world's largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers. 

It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.

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BBC Two is a TV channel that started broadcasting on the 20th April 1964.

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BBC Two is a lively channel of depth and substance, carrying a range of knowledge-building programming complemented by great drama, comedy and arts.

Series exploring how big businesses transform commodities into profitable brands

Series which tells the story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands

Simulcast of network BBC One in high definition. From 03/11/2010

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The BBC South West region started on 20th April 1961 as part of the BBC Television Service, before becoming BBC One South West.

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