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The Genius of Design

Denis Lawson

Peter Sweasey

Chris Rodley

The Genius of Design: Episode 4: Better Living Through Chemistry

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Better Living Through Chemistry

Episode 4

Episode 4: Better Living Through Chemistry

BBC Two - The Genius of Design, Better Living Through Chemistry

The story of design enters the 50s and 60s, when a new material called plastic emerged.

In the 1950s and 60s, plastic, combined with the miracles of electronic miniaturisation, allowed designers to offer consumers more freedom.

The story of design enters the 50s and 60s, when a revolutionary new material called plastic combined with the miracles of electronic miniaturisation to allow designers to offer post-war consumers something new: liberation. 

Designer Verner Panton pursued the seemingly impossible dream of a chair made from a seamless piece of plastic while Joe Colombo proposed the Austin Powers-style 'cabriolet bed', complete with built-in cigarette lighter and stereo. Meanwhile in Japan, designers at Sony were shrinking radios from pocket-size to palm-size, paving the way for the ultimate in portable lifestyle-the Walkman. But the optimism of the era came to an abrupt end when concerns about the environmental impact of plastic came to the fore. 

Featuring Sony master designer Teiyu Goto, Alberto Alessi and Stephen Bayley.

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