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A retail guru shares the tricks of the trade with failing boutiques.

A retail guru sets out to keep Britain's small shopkeepers in business by sharing the tricks of the trade with failing boutiques.

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Mary Queen of Shops: Series 2

Mary Portas

Michael Jochnowitz

Martyn Smith

Becky Clarke

Mary Queen of Shops: Series 2: Episode 6: Homeboy and Ju-Ju Revisits

Episode 6

Episode 6: Homeboy and Ju-Ju Revisits

Series 2

Homeboy and Ju-Ju Revisits

BBC Two - Mary Queen of Shops, Series 2, Homeboy and Ju-Ju Revisits

Mary visits two shops she helped put on the right track in the last series.

Mary visits two shops she helped in the last series - Ju-Ju, a Brighton based fashion boutique, and Doncaster-based shop Homeboy, renamed Seen.

Mary visits two shops she helped put on the right track in the last series - Brighton's Ju-Ju and Doncaster's Seen.

Tim Price and Soly Daneshmand's Brighton-based fashion boutique had completely lost its way and was haemorrhaging money. Although it was a unique shop in a great location it had no customers, and the trendy student crowd who should have been shopping at Ju-Ju had deserted them. The 'fashion rebel' tribe is a difficult market to crack but, with Mary's guidance, Ju-Ju soon had them back through the door. But are they still coming?  Did Tim and Soly follow her advice and strive to keep ahead of the fashion game?  
 
Mary also returns to Doncaster-based shop Homeboy, which she had renamed Seen as part of her strategy when she first visited last year. The shop had been struggling in the face of stiff competition from a new shopping centre that had opened in the town. But owner Cath Taylor had also lost sight of her customer and was not offering what the 'disciples of Beckham' tribe were after. Cath was a quick and eager learner who embraced Mary's ideas, but boyfriend Jock - who ran the upstairs men's fashion floor - took more convincing. Seen had a very successful relaunch but, once Mary had left, did the owners ignore her advice and revert back to their old habits?

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Mary Portas shares the tricks of the trade with failing boutiques

Retail guru Mary Portas sets out to keep Britain's small shopkeepers in business by sharing the tricks of the trade with failing boutiques

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