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Viagra: the Hard Sell

BBC Two
on BBC Two England

The rise and rise of Viagra has created a F-1.5 billion worldwide market in a pill which, for some, has become more recreational drug than impotence aid. As rivals of the drug's manufacturer Pfizer fight for a share of the spoils, the Money Programme reveals the inside story of this business phenomenon and asks just how long it can continue. Narrated by Adrian Chiles. Producer Martin Small ; Series editor Clive Edwards

Contributors

Unknown:
Adrian Chiles.
Producer:
Martin Small
Editor:
Clive Edwards
Source: Radio Times

BBC Two England

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