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Three-Minute Culture: Television: Michael Grade

BBC Two
on BBC Two England

Which came first - television or the three-minute culture? An average news story lasts 90 seconds; the commercial breaks are around three minutes and viewers are starting to switch TV channels every ten minutes. But as our visual reactions get quicker and our attention spans grow shorter - and with the lure of multichannel choice just around the corner - what will our TV future look like?
Michael Ignatieff explores the throw-away decade. This week he talks to: Michael Grade, Chief Executive, Channel Four.
Photography JEREMY HUMPHRIES
Producer MARK HARRISON
Series producer AMANDA THEUNISSEN
BBC Bristol

Contributors

Unknown:
Michael Ignatieff
Unknown:
Michael Grade
Unknown:
Jeremy Humphries
Producer:
Mark Harrison
Source: Radio Times

BBC Two England

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