This was the first of a series of three programmes about the beef business.
Trevor Philpott reports on The Perfect Beast inere is no business more full of jronic contradiction than the raismg of cattle. It is at once the most glamorous and the most horrific of all the forms of farming. The cowboy is a folk-hero from Stockholm to Tokyo. The slaughterman is a figure of the shadows, with a social standing about equal to that of the public executioner. The Perfect Beast is about the modern cattleman, in Britain and in the Big Country of the USA. Some deal in a few dozen prize animals, some in hundreds of thousands. No other industry or agricultural enterprise is so wrapped m romance as the cattle business.
Producer TREVOR PHILPOTT