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Commandos of Cool

on BBC Two England

How can you promote a product that is meant to be cool without using a hard sell that alienates potential consumers? The Money Programme explores how Vikas Malik and Jeff Boardman use guerrilla marketing to promote clothing via a pirate radio station and an illegal sticker campaign.
Producer Emma Jones ; Series editor Clive Edwards 83°

Contributors

Unknown:
Vikas Malik
Unknown:
Jeff Boardman
Producer:
Emma Jones
Editor:
Clive Edwards

BBC Two England

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