Second of five programmes looking at how Italian companies operate and what motivates them.
Better by Design. How do Italians stay ahead of the game? Creative design is fundamental to the success of many
Italian goods, but one designer, Alberto Alessi , has actually changed the way we look at everyday kitchen objects; another young designer has taken the traditional Venician glass industry by storm with his dramatic modem designs. Producer Jeremy Orlebar
BBC BOOK AND AUDIO CASSETTE: Business
Language and Culture, for anyone doing business in Italy. Send cheque for£ 13.99, made payable to BBC Education, to [address removed]. Stereo .....................................980