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The Money Programme: Apple Computers

on BBC Two England

Apple Computers, one of the world's most recognised brand names with millions of enthusiastic users worldwide, is in trouble. Its share price is dropping, its losses mounting, yet Apple was the innovator, almost the founder of the personal computer industry. Computer users all over the world are asking what led Apple to its present plight and how the new management will turn the company around. John Penycate reports.

Contributors

Reporter:
John Penycate
Producer:
David Akerman
Editor:
Jane Ellison

BBC Two England

About BBC Two

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