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Business Matters

BBC Two
on BBC Two England

The investigative documentary series that presents an inside view on management and industry. The Dream in Jeans
For more than 140 years the world's clothing market has been dominated by a single product. Ruthlessly marketed and advertised, copied and forged, it is still an international institution. How has one family company in San Francisco been able to influence the global jeans market for so long?
The head of Levi Strauss talks to David Lomax about his firm's history, business ethics, and how it tries to combat forgery in the Far East.
Editor Simon Holland
Producer Brian Davies
* TELETEXT SUBTITLES: page 888 ● DOCUMENTARIES: page 19

Contributors

Talks:
Levi Strauss
Unknown:
David Lomax
Unknown:
Far East.
Editor:
Simon Holland
Producer:
Brian Davies
Source: Radio Times

BBC Two England

About BBC Two

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