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Outlook for Wednesday: This Is Marketing: 3: Birth of a Product

BBC Two
on BBC Two England

A Businessman's Guide.
Many new products sink without trace as soon as they are launched on the market. A case history of a success and a failure shows how the risks can be minimised.
Introduced by Christopher Chataway.

Contributors

Presenter:
Christopher Chataway
Producer:
Tony Matthews
Source: Radio Times

BBC Two England

About BBC Two

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