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Money Programme

Airfix: Britain's Next Top Model?

Duration: 30 minutes

First broadcast: on BBC Two EnglandLatest broadcast: on BBC One Wales

Business series. After going bankrupt, Airfix is being relaunched by toy giant Hornby. But will today's children be interested after a lifetime of playstations and obesity-snack decadence? Max Flint follows the development team as they battle to make Airfix relevant again. The heart of their strategy is a tie-in with Dr Who: but will the toys be on the shelves for the vital Christmas market? Show less

Contributors

Presenter:
Max Flint

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