A series that follows the fortunes of entrepreneurs around the world as their stories unfold.
Levis - Not by Jeans Alone Would you buy a pin-stripe suit from the world's biggest manufacturer of blue jeans? Peter Haas and Steve Goldstein are two rising young Levi's executives who are praying that you will.
Levi's senior management have given them the responsibility of taking the company upmarket by launching 'Tailored Classics', a new line of expensive men's clothes.
First they must do their homework - intensive market research behind one-way mirrors, the right design, the right colours.....
A year later, both Haas and Goldstein have moved on in Levi's - but is it sideways or upwards? Narrator
Hugh Sykes
Produced by LOUISE HENRY for WGBH BOSTON
Executive producer JONATHAN CRANE