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Shoppers in the Wild

BBC Two
on BBC Two England

The latest market research trend is to track and observe every movement of test consumers - like a naturalist observing animals in the wild - in the hope of creating the perfect shopping experience. Rajan Datar reports for The Money Programme on these latest, intrusive methods.
Producer Ruth Whippman ; Series editor Clive Edwards

Contributors

Unknown:
Rajan Datar
Producer:
Ruth Whippman
Editor:
Clive Edwards
Source: Radio Times

BBC Two England

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