The second of three films this week about advertising.
Following the team at Hal Henry as it goes through the process of putting together a campaign for Guinness, to be shown in Ireland, based around the Gaelic sport of hurling. Armed with only a substantial amount of product research and inquisitive minds, the team has to come up with a plan that the client will agree to back.
See Monday's Choice.
(S) (W)
(The final episode is tomorrow at 11.20pm)
Additional Information: for a free information pack and more details about Open University programmes, call [number removed] (national rate) or turn to Ceefax page 627. Website: [web address removed]
Followed by Turning Points
Tim Smit recalls the moment when he decided to embark on the Eden Project.
(S)