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The Ad Factor: Guinness - the Creative

on BBC Two England

The second of three films this week about advertising.

Following the team at Hal Henry as it goes through the process of putting together a campaign for Guinness, to be shown in Ireland, based around the Gaelic sport of hurling. Armed with only a substantial amount of product research and inquisitive minds, the team has to come up with a plan that the client will agree to back.
See Monday's Choice.
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(The final episode is tomorrow at 11.20pm)
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Followed by Turning Points
Tim Smit recalls the moment when he decided to embark on the Eden Project.
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Contributors

Interviewee (Turning Points):
Tim Smit

BBC Two England

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