The third in a series of films about beef, beef barons and beef-eaters - and about the people who won't eat a mouthful at any price.
From hippy communes to exclusive health farms, vegetarianism is in fashion. But being a true vegetarian is not merely a matter of diet, it's a matter of belief.
There are around 100,000 people in Britain who find themselves too sensitive to eat the flesh of animal, bird or fish; who cannot be party to what they consider the enormous daily murder of millions of living creatures. Some drink milk and eat eggs, butter and cheese. For others (vegans) even these are forbidden foods.
Vegetarians must satisfy their consciences at every mealtime. It isn'just a simple matter of avoiding meat. For much of the time the vegetarian is forced to live in his own world, a world with many problems, problems that can be particularly severe for the very young and the very old.