Advertising
Chantal Cuer talks to three creative directors from the advertising industry -
Franco Moretti of McCann Erikson , Milan,
Uli Wiesendanger of TBWA,
Paris, and Chris Wilkins of Davis Wilkins , London. Come 1992, will bland
Euro-ads replace national campaigns that appeal to different cultures and senses of humour? They compare commercials from Italy,
France and Britain and ask whether advertising can cross borders. Also, a report on the portrayal of blacks in French advertising. Producer ANNA LLOYD
Series producer FIONA PITCHER (e)