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Facts and Figures: Audience Research

BBC Television
on BBC Television

View in Radio Times

How many people will watch this programme tonight? How will the BBC find this out? Are 'sample surveys' foolproof? Can public opinion be measured? Facts and figures about surveys in general and BBC Audience Research in particular.

Contributors

Prepared by:
Frank Blackaby
Charts designed and animated by:
Alfred Wurmser
Described by:
Huw Wheldon
Presented by:
Malcolm Brown
Source: Radio Times

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