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The Business

BBC Two
on BBC Two England

From Food to Fashion Accessory Haagen Dazs lured adults to their ice cream by using the spice of sex. Now Americans Ben and Jerry are relying on green awareness and community values to sell their brand. This programme shows how marketing men have turned the ice-cream world into a fashion battleground. Producer Brian Edwards
A Lauderdale production for BBCtv
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Contributors

Producer:
Brian Edwards
Source: Radio Times

BBC Two England

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BBC Two is a lively channel of depth and substance, carrying a range of knowledge-building programming complemented by great drama, comedy and arts.

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