Last of three programmes Graphics
'If you're looking for tights and you find yourself rummaging in the frozen fish cabinet, it's a worry': designer and panellist Mary Lewis on supermarket packaging. But graphic design is about far more than packaging - it's about how newspapers, magazines, books, records and stamps look; it's about companies trying to look good - through the manipulation of their public image. Television graphics have become the most fashionable and glamorous part of graphic design, and television commercials are among the entries that have to be compared with foot-care packs, a national newspaper, wine bottles and a road sign, among others.
Judges Martin Lambie-Nairn Roger Law , John McConnell Mary Lewis , Neville Brody and Alan Yentob reach a shortlist of five for you to choose from. Film editor COLIN KNIJFF
Producer ROSEMARY BOWEN-JONES Executive producer CHRISTOPHER MARTIN