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Ryanair's Cut-Price Route to Riches

on BBC Two England

With much of the airline industry in dire straits, how did low-budget carrier Ryanair manage to turn a profit of L100 million last year? The Money Programme talks exclusively to Michael O'Leary , the Irishman behind the company's success, who reveals how giving away millions of free seats was just one of his many tricks to make the operation so profitable.
Producer John Blystone ; Series editor Clive Edwards

Contributors

Unknown:
Michael O'Leary
Producer:
John Blystone
Editor:
Clive Edwards

BBC Two England

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