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Outlook for Wednesday: This is Marketing: 4: Does Marketing Pay?

BBC Two
on BBC Two England

A Businessman's Guide to his customers
Last year British industry spent nearly £600 million on advertising and sales promotion. Was it money well spent?
Introduced by Christopher Chataway.

Contributors

Presenter:
Christopher Chataway
Director:
Alan Strowger
Producer:
Tony Matthews
Source: Radio Times

BBC Two England

About BBC Two

BBC Two is a lively channel of depth and substance, carrying a range of knowledge-building programming complemented by great drama, comedy and arts.

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