In the first of four programmes in which people talk frankly about business and managerial misjudgements former Milk Marketing Board chairman Sir Stephen Roberts discusses the dairy industry's failure to capitalise on the successful launch of Lymeswold cheese. The Catholic Herald's former editor Harry Coen describes how an article created a furore, and toy executive Bryan Ellis explains how he came to turn down the opportunity to manufacture Teenage Mutant Ninja Turtles.
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