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Big Mac Fights Back

on BBC Two England

The Money Programme puts McDonald's under the microscope. Two years ago the fast food giant was making losses for the first time, and under attack from the health lobby. A new menu, with salads and fruit, helped them back into the black. Now they're launching a campaign encouraging customers to exercise. Will this tactic work? Rajan Datar reports. Producer Donna Sharpe ; Editor Clive Edwards

Contributors

Unknown:
Rajan Datar
Producer:
Donna Sharpe
Editor:
Clive Edwards

BBC Two England

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