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Horizon: Suggers, Fruggers and Data-Muggers

BBC Two
on BBC Two England

Documentary science series.
Commercial decisions depend increasingly on market research, opinion polls, TV ratings and consumer surveys, but just how good is that information? Survey research applies the rigorous science of mathematics to the murky pool of human behaviour, but some surveys have got it disastrously wrong.
Producer Mike Tomlinson
Series editor Jana Bennett
An Orlando production for BBCtv
TRANSCRIPT: send £2.00 cheque to [address removed]

Contributors

Producer:
Mike Tomlinson
Editor:
Jana Bennett
Source: Radio Times

BBC Two England

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